Table of Contents

19. Close the Show

1

Captivate, persuade, convince, and CLOSE.

YOUR PITCH IS NOT over until you close it down. After the final question is answered, bring up a “Thank You” slide, thank the audience, remind them of what you do, and close the presentation as strongly as you opened it.

RULE 42:
Take control of the close; do not let the last answer linger.

A very common mistake is to simply let the presentation end with a call for “any more questions?” followed by silence, followed by a very quiet, meek, “thank you.” That last, weak impression lingers in the mind of the audience and detracts from your otherwise great presentation.

Ensibuuko—[The Close]

“That is all the time we have for questions today. Ladies and gentlemen, access to finance is a basic need, and at Ensibuuko our goal is to deliver financial inclusion to the hundreds of millions of smallholder farmers across Africa, starting with those in Uganda. I welcome you to join us in this quest. Thank you.”

Books

HardcoverThe Next StepThe Next StepThe Next StepThe Next Step The Next StepThe Next StepThe Next Step

Podcast

Fledge

Recent blog posts

Categories

Archives