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Guest Post: The Moral Bucket List

I appreciate the way David Brooks thinks (an op-ed writer for The New York Times), but I don’t recall him writing often about conscious capitalism. David’s piece from last Sunday’s paper, entitled “The Moral Bucket List“, is one of those stories that everyone needs to read.  My only critique is that I know it is possible for people like this to be aware how their...

The Responsible Capitalist & Entrepreneur

Carol Sanford, host of The Responsible Capitalist Podcast, talks to Luni Libes, a serial entrepreneur and Entrepreneur in Residence at Pinchot where he teaches entrepreneurialism.  His latest venture is Fledge, is a social business accelerator and investment vehicle. This Responsible Capitalist podcast talks to him about how he selects applicants and his methods for determining whether or not an...

I built it, told them about it, they came, now what?

In Crossing the Chasm, Geoffrey Moore describes the gap in the adoption curve, where the marketing effort needs to be changed to appeal to the Early Majority, when most of the Early Adopters have been acquired. In talking with one of the older fledglings, I realized that there is a similar gap earlier along the curve, between the initial customers and the bulk of the early adopters. Here’s...

A realistic view of the startup “hockey stick”

Ah… the proverbial hockey stick in a startup’s financial projections.  No one believes it, and yet it must be included in any investor pitch. Why? Two reasons. First and foremost, investors are looking for big opportunities, and if the revenue forecasts grow exponentially, that serves as a proxy to claim a large opportunity exists. Second, investors want their money back (and more), and...

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