Lesson 2. Opportunity Size

L

Is your startup worth the effort? Starting a startup is an all-consuming effort. Are there enough customers? Do they care about the problem? Are they willing to pay for a solution? Are there enough potential revenues to bother?

These lectures explain how to begin the market research to answer these questions, the realities of pricing, and with those two pieces, then explain how to generate an “opportunity size” to determine if your startup is at all worth starting.

(Total running time: 12 minutes)

1. Market size
2. Pricing
3. Opportunity size

 

Worksheet

The Next Step – Worksheet

Related articles

A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes – HBR

Books

HardcoverThe Next StepThe Next StepThe Next StepThe Next Step The Next StepThe Next StepThe Next Step

Podcast

Fledge

Recent blog posts

Categories

Archives