PART I – MARKETING
1. What is Marketing?
2. Market Research
3. The Marketing Plan
4. Consumers or Businesses?
5. Awareness
6. Practice
7. Best Ideas
8. Core Essence
9. Naming
10. Benefits
11. One Sentence
12. Logo
13. Tag Line
14. Be Known
15. Be Listed
16. Advertise
17. Phones and Tablets
18. Purple Cows
Marketing Rules
PART II – SALES
19. What is Sales?
20. Customer Feedback
21. Sales Channels
22. Sales Funnel
23. Sales Motivation
24. Organizing a Sales Team
25. Motivating a Sales Team
26. Sales Price
27. Customer Pain
28. Sales Pipeline
29. Sales Projections
30. Complex Sales
31. Listen!
32. Your First Sale
33. Urgency
34. After the Sale
35. Your Sales Process
36. Everyone
One of The Next Step guides, this book explains the key steps required for marketing and sales in startup companies.
This is a step-by-step guide, walking you through the tasks you need to accomplish to get your company and product known, and your sales effort organized and underway.
The first half of the book covers startup marketing.
The second half of the book dives deep into startup marketing.
