The (True) Purpose of Business


Five years ago when this blog was new, I posted an Ignite talk about the true purpose of business. Two years ago, I reprised that topic to help break the myth that the (sole) purpose of business is to maximize shareholder value.

My podcast is almost a year old, and last week I not only (re)explained the Ignite talk with more words, but then spent the week talking what Apple, Google, Facebook, and Amazon are doing so wrong that government officials are talking about breaking them up.

The podcast typically talks about business planning, raising capital, and the common pitfalls of starting startups. One of the pitfalls that is too often overlooked by founders is corporate culture, and if you are interested in creating a work environment employees love, then subscribe for upcoming episodes on Netflix, LinkedIn, Valve, Method Soap, Zappos, and more.

By "Luni"


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