The (True) Purpose of Business

Five years ago when this blog was new, I posted an Ignite talk about the true purpose of business. Two years ago, I reprised that topic to help break the myth that the (sole) purpose of business is to maximize shareholder value. My podcast is almost a year old, and last week I not only (re)explained the Ignite talk with more words, but then spent the week talking what Apple, Google, Facebook, and...

The Next Step is now a podcast too…

Here in 2018, it seems a bit 19th Century to focus solely on writing books.  Yes, I also write a blog, and those were not invented until the late 20th Century, but podcasts are one of the 21st Century’s contributions to media, and feels like a medium that is just starting to take off. I’ve thus jumped on the podcasting bandwagon using The Next Step brand from my books as the title and...


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