Zirconia is a startup company, not an obscure country. Last week I trekked over to the Zirconia lab/factory in Tukwila, Washington to check-in with the team. While there I shot a quick video visit:
And recorded an interview for The Next Step podcast.
The company has a breakthrough coating for concrete which seals the surface from decay and prevents the growth of bacteria and fungus. In the interview we talk a bit about explaining that in as few words as possible, and then talk about why it takes longer than expected to get a product into the market, especially one based on material science technologies.
